Monday, 4 July 2011

Summer is on its way-why not play?

Ally insider








While it’s still cold outside right now we are still so thrilled for summer to come. And here at Ally fashion headquarters we can’t keep our excitement under wraps. We have some behind the scenes photos of our amazing shoot and we just can’t wait to share them with you.

Our design/styling team went down to Sydney’s northern beaches to shoot our amazing new summer campaign last week, the sun was shining bright and our team couldn’t wipe the smiles of our faces getting a sneak peak of all our amazing clothes coming through this season.

Kimberley and Suzi, on location!

First off we had our amazing models arrive and get all dolled up for the day. Hannah and Marnee really pulled out all the stops to make it one of the best days on set!
Next it was time to start shooting!
Our photographer Chad really knew how to get a good shot!




 Wind and cold-the show must go on!

To get you just as excited about our new range as we are, we thought we would bring you a cheeky first look at the incoming trends that are going to take over next season! Colour blocking, pastel, 70’s, maxi glam and midi length, you cant go wrong with the Ally style team on board! Be prepared to give your wardrobe a serious summer makeover!

Colour Blocking

Pastels




70’s, maxi glam and midi length



These are only some of the amazing new styles we are bringing in, we hope you love them as much as we do!

These styles are coming in store and online from next week onwards…

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